Digital Marketing Manager

Wantage, Oxfordshire

Job Title:
Digital Marketing Manager

Location:
Wantage, Oxfordshire

Salary:
£45,000-£50,000 DOE

Contract Type:
Permanent, Full time

Reporting to:
Business Development Director

Role Overview:

This role is responsible for developing the groups Digital Marketing strategy through development of our digital marketing campaigns to drive traffic to company sites. This is a hands-on role, where the successful candidate will be accountable for ensuring that all campaigns are fully optimised and performing effectively, whilst setting the SEO strategy for all businesses in the group. This role will require the individual to deliver against KPI’s.


About Us:

Forensic Access is a key part of The Forensic Access Group, which is enjoying rapid growth and progression towards becoming the market-leading international forensics and criminal justice services organisation.

Building on the success of Forensic Access in the traditional forensic disciplines, we have recently acquired the digital forensics and cyber security specialists IntaForensics, and the forensic ecology, archaeology and training specialists Alecto Forensics.

We are an ambitious group of companies and we would like to invite the very best candidates to join us on our journey.

 

Key Responsibilities:

  • Plan and oversee all digital marketing to achieve lead generation objectives - this includes Organic, SEO, email, social media and online advertising campaigns, including display and retargeting.
  • Design, build and maintain our social media presence alongside the wider marketing team
  • Devise, deliver and monitor integrated marketing strategies and ensure that all activity is effective and generates maximum return on investment.
  • Analyse online customer and market information and prioritise target markets and opportunities.
  • Develop, manage and implement a schedule of digital marketing campaigns.
  • Create engaging and creative content, across digital channels, to optimise brand and market positioning.
  • Develop the SEO strategy and implement SEO and PPC plans effectively and on schedule.
  • Provide regular reporting against campaign targets and objectives to understand performance and trends and make necessary changes.
  • Track and measure goal conversion
  • Analyse customer data to ensure effective targeting and segmentation, to ensure campaigns are reaching the intended target audience.
  • Conduct ongoing competitor research online to provide key insight.
  • Manage Web development for all companies in the group.
  • Develop all paid search engine and social advertising on multiple platforms including Google, Bing & LinkedIn.

 

Experience & Qualifications:

  • Proven working experience in a digital marketing role increasing performance through Digital marketing activity
  • Experience in identifying target audiences and devising digital campaigns that engage, inform, motivate and convert.
  • Demonstrable experience managing SEO strategy and delivery
  • Experience in testing and optimising campaigns based on engagement and insight.
  • Solid knowledge of website analytics tools (e.g. Google Analytics).

 

Person Specification:

  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

Please send a copy of your CV and a Cover Letter to careers@forensic-access.co.uk